We run managed SEO content systems.
A senior-led editorial operation for technical B2B companies — from audit through publishing, refreshes, and AI-search visibility.
Audit
We review the current site, content footprint, and search opportunities to see where the real gaps are.
This includes existing pages, topic coverage, internal-linking gaps, and where buyer intent is not being served by the current content library.
- Site audit report
- Content gap analysis
- Keyword opportunity map
Plan
We map topics to the ICP, prioritize the opportunities, and turn them into a realistic editorial cadence.
That means a plan tied to buyer relevance, not just a bag of keywords. The output is an editorial system the team can actually sustain.
- Editorial calendar
- Topic-to-ICP mapping
- 90-day content roadmap
Produce
Meridian manages briefing, drafting, review, and delivery so content keeps moving without becoming your team’s side job.
The client provides subject matter and approvals where nuance matters. Meridian handles the research, structure, writing, and operational follow-through.
- Publish-ready articles
- SEO-optimized drafts
- Internal linking plan
Improve
We refresh what is already working, tighten internal links, and keep the program compounding instead of restarting every month.
This is the difference between isolated deliverables and a managed editorial operation. The work improves over time instead of decaying after publish.
- Performance report
- Content refresh queue
- Link architecture review
Common Questions
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How much time does this take from our team?
Usually one owner for light coordination plus occasional SME review. The service is designed to remove project-management overhead, not create more of it.
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Do we need to provide briefs or keywords?
No. Meridian handles the audit, topic mapping, editorial planning, and briefing. Your team contributes context and subject matter where it actually improves the work.
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Can we start before committing to a retainer?
Yes. The audit sprint is the cleanest starting point if you need clarity on gaps, priorities, and what the next 30/60/90 days should look like.
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Is this just blog writing?
No. Articles are one output of a broader editorial system that includes audit work, topic strategy, refreshes, internal linking, and authority content where needed.
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What happens after the first month?
Once the baseline is clear, the work shifts into a steady operating rhythm: planned topics, publish-ready content, refreshes, and ongoing improvement instead of one-off deliverables.
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How many articles per month?
That depends on the retainer tier and what the audit surfaces. Most clients publish 4–8 pieces per month, but the right cadence comes from the plan — not a fixed quota.
Want to see how this would work for your site?
Get Free AuditAudit sprint available. Retainers from $1,500/month.